Posts Tagged ‘Facebook’

From Penguin Place to Penguin Gift Shop

March 15, 2013

The name change has been on the back burners for a while since we purchased the url name penguingiftshop from the retiring former owners in late 2012.  For years and Penguin Gift Shop had been friendly rivals in the world of all-penguin e-tailing, and in October when we received a surprise message from Penguin Gift Shop that they were thinking of retiring and offering us their domain name and inventory we jumped on it like a hungry Rockhopper.

When we were first starting on the web back in pioneering on-line days of 1997 we knew we needed a better, more penguin specific url than the name of our retail store, which was Next Stop…South Pole.  So, we pondered long and hard, searching for the cutest name we could think of, which turned out to be Penguin Place.  The inconvenient – (dash) in the middle was our 1997 webmaster’s idea.  Man, was he wrong about that dash.   For 16 years I had to repeatedly answer the question, “how come you got a dash in your url?”  Also, as the years went by we realized that the name “place” in Penguin Place was pretty much useless to search engines, and so we were schooled big time by websites that came along a decade or so later than our initial launch who by then knew how search engine optimization and specific key words work.   Although Penguin Gift Shop didn’t have as nice a website as ours, and only about half as many penguins in their inventory as compared to our, they did have a great, web friendly url for what they were offering (which was a penguin gift shop), and usually ranked higher than us in search engine results.  So, when the name was offered to us this past October we jumped at it.  Through this past holiday season and into Valentine’s Day we remained, but as we waddled into spring and approached our 28th anniversary day we decided it was time and have now officially changed our domain name to PenguinGiftShop on have the official changeover on March 15th, our 28th anniversary. But,  if you look at the masthead on our home page we’re the Penguin Gift Shop at Penguin Place, so Penguin Place will always be with us.  We may have changed our url hoping to bump up search engine traffic a bit, but looking at the website everything is exactly the same, and we’re even keeping the name of this blog the Penguin Place Post as well as our Facebook and Twitter pages.  My kids are upset about the name change and I’m a little emotional about it, but like they say, it was a penguin offer that we couldn’t refuse.


Is Happy Feet NZ Mascot Material?

August 21, 2011

He’s already wearing a black jersey, yet with no adidas stripes or Nike swoosh.  He made an epic journey against all odds to be here, is adorable and has captured hearts worldwide.  A natural for a Rugby World Cup mascot surely – and with no embarrassing marketing associated with him. Yes, Happy Feet is as pure as the snow he thought he was eating when he was really eating sand last month, and as far as we can tell this penguin has not yet been tainted by the corporate world.  So now as told to the Penguin Post an online campaign to make New Zealand’s highest profile and possibly most-beloved guest, a Rugby World Cup ambassador has been launched. However the people behind the light-hearted Facebook page “Make Happy Feet the Grassroots Ambassador for New Zealand” may not see their wish fulfilled, with the emperor penguin just given the all-clear to continue his journey to his Antarctic home. He has spent more than a month recuperating at Wellington Zoo but after weeks of delighting hundreds of visitors, and with media keeping us informed up to the minute on his progress, it is almost time to say goodbye. The penguin is due to leave in a specially designed cage aboard a research vessel leaving on August 29. The person credited with the idea to promote Happy Feet to official Rugby World Cup mascot seems to have been an 85-year-old named Jack – his idea born out of frustration with a number of high-profile campaigns from adidas and Telecom that have caused much embarrassment for New Zealand’s reputation overseas.

The Facebook page has attracted almost 300 supporters, including Auckland Central MP Nikki Kaye, broadcaster Sean Plunket, media man Bill Ralston and right-wing blogger David Farrar. The creator of the page has written that Happy Feet is the “perfect symbol for what NZ is about – welcoming and all embracing hospitality”. “Happy Feet came to our shores, not feeling so great – we showed him kindness and hospitality and welcomed him with open arms. “This is a marketing concept that will sell NZ in a positive way for the guest experience of NZ. How we pick you up off the beach, give you kindness and the best care, and send you off a happier penguin. He’s a clean, green symbol of New Zealand and our people, our welcoming and friendly nature and our all embracing hospitality.” It seems the idea has caught the imagination of those on the page, with many comments left saying Happy Feet would make a better ambassador than some who have been chosen. Dorothy Macedo said Happy Feet was “not a public embarrassment unlike some other world cup ambassadors”. Judith Price wrote that he “certainly made a huge effort to get here on time and arrived suitably attired”.

Will Happy Feet Represent New Zealand?

Penguin Place Up To 2000 Facebook Fans

April 26, 2011

Almost as fast an Emperor Penguin sliding on its belly down a steep and icy Antarctic slope, Penguin Place has been adding new fans (what’s not to like) to our Facebook Page, leading to today’s milestone 2000th Penguin Place FB Fan or friend or like.  Who knows what the right term is anymore?  In any case, the popularity of our Penguin FB page can’t be ignored any longer.  We’ve tried to keep things fun, posting everything from Pittsburgh Penguins hockey results, to how to help Northern Rockhopper Penguins in relation to the latest oil spill in the South Atlantic, to penguin jokes and news, to new Penguin Place products, sales and special offers from our website. It’s been fun, and just a wee bit addictive in light of the positive responses, comments and feedback from fellow penguin lovers the world over. 

Penguin Place Now On Facebook

January 26, 2010

As if you didn’t have enough penguins in your life, now you can sign up to be a fan of Penguin Place on our new Facebook page.  Well, it’s not actually a new page as we set it up in the Fall, but we ( I ) never really got around to making anything of it since the launch.  Been too busy packing my kids school lunches, blogging, ice fishing and taking care of other important penguin related activities to get around to the  Penguin Place Facebook Fan Page.  But, there’s nothing like a real rainy January day to motivate you to catch up on things you’ve ( I’ve ) been meaning to do, and this was one of them.  So, go sign up so I can see what you look like and perhaps what witty penguin comments you have to make.

A Rare Photo Of Young Penguins Ice Fishing In Western Mass